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Rank improvement by changing URLs

Back in December 2011, almost one year ago, friendly URLs were introduced in order to improve CTR. The old parameterized URLs were indexed, but even when ranking highly, the CTR was far from...

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Google disavow tool for links released

At last, Google has released a disavow links tool. This will really help to clean up years of linkbuilding abuse that gave businesses unfair ranking advantages or a while, until Google Penguin was...

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Search Intent: Is the arms race for links finally over ?

  Despite mounting evidence, businesses of all sizes cling to an outdated understanding of search engines, in particular there is a strongly held belief about how Google decides which sites to present...

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